Smartcuts.ch – The leading creative agency in Lausanne:

Smartcuts.ch is the leading Communication agency in Lausanne.

 

We also offer the best Video production in Lausanne.   

Although it does not look like it in audiovisual production for advertising, most of the time the process of conducting an advertising campaign is quite complex. Although we only see a 20-second TV spot, there is a lot of work and effort behind it.

We communication agency in Geneva are in charge of the advertising spots and work side by side with the advertising agencies, always observing the general Advertising Law. The process begins when the creative department of the agency already has clear how the announcement is going to be made, what is the creative idea that the advertiser wants and the story to tell in the spot. That's when the part of creating professional videos comes into play.

Our company creative agency in Lausanne is in the video production field and we are highly specialized in the realization of advertisements for different media such as film, television or the Internet. We work as a company subcontracted by the advertising agency and have our own staff and resources.

The comprehensive services:

Our creative agency in Geneva production company will prepare a work plan and within that planning will determine what will be recorded, who will be present in the recording, where it will take place, when it will be done and how it will be done within the limits that have been marked by us and the advertiser.

In the production and filming, everything planned in the pre-production phase will be put into practice. In this stage the camera team, the sound technicians, the artistic management and decoration team, the lighting team, and etc.

The digital postproduction consists of selecting the engraving and choosing the shots that will be used for the editing and assembly of the piece. Processes of image retouching, editing, and sound, dubbing or electronic graphics will also be carried out. 

In this phase, you will obtain the final product called Master of Recording, from which copies can be obtained, and this would be the last stage of audiovisual production.

The complex process of audiovisual production in marketing:

In the production of advertising videos, the filmmaker, the executive producer, the producer, the production manager, and the production assistants usually, participate.

As in all production of promotional videos has the same four stages: preproduction, production and shooting, and postproduction. We comprise from the moment in which the creative idea is born until the recording of the spot begins.

If you are in search of the best Production de vidéo à Genève, do not hesitate to contact us on smartcuts.ch.