If you are
planning to start your own website, you will surely need a good domain
name registrar for registration. Well, before you proceed for the same,
it is necessary to know how to choose the perfect internet domain.
Here we
present you with 8 important tips:
1. Register a “brandable” domain:
Imagine
having to choose the domain for e-commerce that sells pasta related products or
for a blog about recipes. If you want to register a memorable domain, it is
better to avoid exact match domains like "AlbertPastaOnline.com" -
they are too generic.
Think of
something more particular, something that can be branded and something that
suggests a mental image to your consumer.
Here are two
examples we have given:
"AlbertPasta.com"
"DeliciousPasta.com"
2. Choose a pronounceable name:
Choosing an
easily pronounced domain name allows both to remember this name more easily and
to link it to positive concepts.
3. Record short domains:
A memorable
domain name must be short, and this is quite intuitive, isn't it? The problem
is that sometimes people think that "the shorter a name, the easier it is
to remember".
4. Register .com Domains:
The reason
is simple: .com is the best-known domain (even by people who don't understand
anything about technology, they immediately associate the word “.com” to a
website).
5. Avoid domains that can be confused
with other brands:
You must not
only avoid domains that contain the name of a trademark, but also similar
domains which might appear to be “counterfeits”.
6. Choose an intuitive internet
domain name:
Many make
the mistake of choosing the intelligent-complicated solution when they decide
to register a domain.
Don't do it
yourself. You can also take help from the best domain registrar.
Choose an
intuitive name, which will immediately suggest the content of your website.
7. Don't go crazy to add keywords:
We have said
that according to the SEO perspective, using the exact keyword as a domain name
(exact match domain) can facilitate positioning on Google.
Unless you
are working exclusively on a keyword to create for example a money blog based
on Amazon affiliation, the use of an exact match domain is not recommended: it
reduces memo-ability and puts your site in a bad light in the eyes of visitors.
8. If the chosen domain is not
available, you can change it:
Depending on
your specific case, you can decide whether to change the name or extension.
Attention, there is no better choice regarding the modification, it depends on
your specific case.
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