What is Virtual Reality and What is Not?

So you're excited about the possibilities that virtual reality offers for your brand but you do not know where to start? Do you feel, perhaps, a little overwhelmed? Do not worry, it's perfectly normal. Like many other fashionable terms used by self-proclaimed gurus, VR Production is the object of misunderstandings.

Fortunately, you have come to the right place. A good first step would be to clarify what exactly virtual reality is equally important, what it is not.

The first thing that usually comes to mind when one hears the term "virtual reality" is a game or a movie for which a helmet or special glasses is needed.

It is true that these are part of the mosaic but the subject is a little more complicated. Yes, you need a special helmet to consume Virtual Reality Videos but not all the content designed for these helmets is a strictly virtual reality.

Confused? Do not worry, it's quite simple. We will start by first clarifying what is the real virtual reality and, subsequently, we will show what content mistakenly confuses many people with virtual reality.

What is an authentic virtual reality?

Have you ever compared the difference between what you see through your left eye and the right eye? Try closing one of them and place your index finger near the nose. Now open and close each eye alternately. If you followed the instructions well, you can check that the index finger seems to move to the left and right. By having the eyes located at a certain distance from each other, the image each one receives and sends to the brain varies slightly. This disparity between the two images is processed in the visual cortex, giving rise to the perception of depth.

Virtual reality exploits this visual phenomenon to show a different image to each user's eye. This technique, called stereoscopy, is the basis for creating the illusion of depth. Complement this with the possibility of looking in any direction, and even move, and you will experience the thrilling sensation of being completely immersed in another world.

This alternate reality can resemble the real world, like a racing game or a flight simulator or it can transport you to other completely different realities; towards recondite planets, to our prehistoric past or through time to a hypothetical future.

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