In India, the wedding
industry is worth about $15B. Weddings are taken really seriously in
India. As reported by Yourstory.com, it can take up to 6 months to
properly execute an Indian wedding. They are usually big, noisy and
require conveying a truckload of family and friends to celebrate the event.
This is probably a valid reason for the ridesharing giant- Uber to launch its
UberWEDDINGS service across 12 cities in India.
Uber is offering the
UberWEDDING service in India to help intending couples plan their weddings
effectively. The option helps to structure all travels during the planning
stage in one place and also track how much will be spent on travel. Users can
also share their rides with guests.
More About Uber Weddings
Uber is teaming up with
wedding planners - WedMeGood on this particular project. The service
is specially designed by Uber to cater for the many wedding travels that occur
during wedding preparations and even on the event day. This partnership clearly
shows that the Uber
business plan caters to not just Uber partners and drivers alone but also to Uber
passengers/riders and their possible needs. This will allow customers to
track travel expenses, as well as coordinate pick-ups and drop-offs, parking,
and waiting charges. All these are done on a page set aside on the WedMeGood
website for that very purpose.
Since its wedding season
in India, the service was launched to offer a "cash-less"
mobility solution, providing users with the option of booking a cab using
pre-generated promo codes. Also, Uber partners and drivers get to cash as the season
will generate more ride requests from wedding goers and even hosts.
Uber allows a user
to customize their promo code with the host’s name or their wedding
hashtag and have it printed. If you request a print-out, Uber makes it
available within three working days. These promo codes can then be
distributed to friends and family as their ride to the wedding.
Availability
The service is
currently available in 12 Indian cities (Ahmedabad, Bengaluru,
Chandigarh, Chennai, Hyderabad, Jaipur, Kolkata, Lucknow, Ludhiana, New Delhi,
Pune, and Udaipur) and in Washington DC, San Francisco, New York,
Boston, and Los Angeles as well. Uber has not shown clear intentions to make
this option widely available.
How to Start Using
To get started, users in
India simply need to visit the Wedmegood website and follow the
clearly illustrated prompts.
What We Think
UberWEDDINGS definitely
keys into a India's obviously extravagant cultural practice that could
translate into high revenue and an increase in patronage. The service is
obviously targets wedding season in different cities as it is expected that
UberWEDDINGS will run till February 2017 in India. It is a rewarding experience
for all parties involved. The wedding host gets to relax as Uber conveys guests
to the location with no hassles. Uber drivers on the other hand maximize
earnings as more ride requests equal more income. This is a great time to become an Uber driver as well and take
advantage of the Indian wedding season to make more money.
About the team
Founded
in 2014 by Malik Akande, a former Accenture employee, the Uberkit team is
dedicated to maximize the profit and ROI of the entrepreneurial minded uber partner looking for the right
components to put together an uber business plan, visit www.uberkit.net. The “Own
an Uber black fleet kit” and “Grow your UberX Business
Kit” was
designed and developed primarily by Malik Akande for uber entrepreneurs looking
to give you a true answer to the question: How
much do uber drivers make ?
-by Ola John and edited by Nkiru Enemchukwu
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